Itbecame clear Ruben Amorim was able to withstand defeat by Grimsby. Survive losing a crucial continental showpiece versus one of the worst Spurs sides in living memory. He could survive losing at home to domestic rivals, a lowly league position, his rigid approach, squandering the team's best homegrown talent, the 32% win rate, labeling the squad the worst in Manchester United history. Yet, there existed one adversary against whom Ruben Amorim was not permitted to engage. If you challenge the sporting director, and you best not miss.
Regrettably, like many a top-flight right-back during Blackburn Rovers' championship campaign, the coach took on the executive and seems to have missed. Even the most distracted of readers will notice the paradoxical situation: a coach who frequently berated his squad for losing one-on-one duels succumbing when confronted by the white heat and animal charisma of a England's top division's most intimidating football executives.
And frankly, this entire bruising episode seems to paint the director in a different perspective. It may have been tempting, given his brief stint in a similar role with the Saints, to view Jason Wilcox as little more than a functionary within the club's structure: an individual who owed his position as much to his friendship with ex-colleague a fellow executive rather than any demonstrable skill. How wrong we all were. By masterfully outmanoeuvring the club's celebrated head coach, as he outmanoeuvred the hapless a previous executive earlier, he has demonstrated to be among football's true generals: a tactical intellect of which United’s mid-table rivals are now justifiably concerned.
For example, it was the director , after having been part of the leadership that appointed the 3-4-3 fundamentalist Amorim in the first place, played a key role in attempting to convince him to abandon his favored 3-4-3. Unsurprisingly, these pleas met a certain resistance. However, these judgements hold greater authority when issued by a man of a man the impeccable football pedigree he possesses, holder of three England caps and a contributor to a championship team from 31 years ago.
Perhaps in time Jason Wilcox may be persuaded to outline his thought processes to the rest of us. Perhaps at some point questions may arise why Amorim is walking away with a full payout, without any penalty clause activated. The director speaks rarely in public, and with very good reason. The true intellectuals of this sport – men like him – simply operate on a plane exceeding our mundane comprehension. If he ever did speak, probably all we would hear is a series of ultrasonic blips and complex calculations. Desiring an explanation is not quite equivalent to being prepared to comprehend it.
But of course, in training our focus on the sporting director we overlook the true genius behind the modern United throne. The director is, in reality, merely executing the directives of his line manager the billionaire owner, who in private has made very clear his preference for a back four. It is reported, Ratcliffe has also suggested deploying the forward as a right wing-back. Ratcliffe is keen for United to adopt data science and metrics. Per reports, in an executive meeting soon after his minority ownership, he announced that United’s style of play “shall be decided by this group”.
Ultimately, Ratcliffe is a specialist in these intricate football matters, leveraging his previous experience in industry and yachting. Most importantly he is immensely wealthy, and as we all know, the wealthy are the best of us: more perceptive, more wise, more tactically astute, fundamentally better. Who else could one trust to oversee a strategic plan of cost-cutting, the building of a modern arena that looks a lot like an abstract design, the signing of a new striker?
This is a trend we are increasingly seeing at the elite levels football. For decades, teams mistakenly entrusted major sporting choices to low-level employees like managers, scouts – players themselves. Maybe previously feasible for an up-and-coming, visionary coach with a philosophy and drive to join a club and implement their plan supported to fruition. But how many businesses have such individuals established? What number of mass redundancies have they managed? Far preferable to invest the real power where it belongs: the leadership tier, the open-necked shirt brigade, the individuals with the jaw-dropping professional resumes. It is wiser to determine the strategy by the directors and hire someone who can tailor their methods to suit. If coaches were once chefs, they have become more akin to delivery personnel: not really responsible for the food, yet ultimately answerable should it be delivered cold or leaks out to meet standards.
In the meantime, a coach's role is increasingly less about crafting the philosophy and more about marketing it: the receptionist of the operation, the visible figurehead for a club they can do little to change. A coach at Chelsea takes a squad of literal children into the Champions League and wins two medium-sized trophies, and essentially gets sacked for talking. Wilfried Nancy sees his standing damaged while those individuals who hired him live to blunder indefinitely.
And possibly in a small way this is simply neoliberalism in action: the rise of a privileged elite who can never be wrong, whose decisions remain untouchable, whose errors can always be sacked away without explanation. Appoint the 3-4-3 coach only to dismiss them for using too much 3-4-3. Hire the project manager and then discard them for taking too long. And above all be grateful; for the incremental increases in ticket costs, for your new summer signings, for the reality that the adults – however well qualified – are in charge.
Elena Verhoeven is a tech enthusiast and digital strategist with over a decade of experience in emerging technologies and online innovation.