Must A Wannabe Content Creator Pal Cease Exploiting Me for Content?

One Side: One Friend's Perspective

At times I'm recorded while I’m eating. I’ll see myself on her social media – it’s like a sudden shock.

My best friend of 10 years, Marielle, labels herself the “content queen”. It’s fun for a short while, but it strains our relationship.

She is an extrovert, she feels the need to document everything constantly. When we eat out, she says, “The phone eats first,” and takes photos with bright lighting, which induces embarrassment. It's unpleasant when other people see her posing or filming – I get secondhand embarrassment. Another annoyance is because the food gets cold.

She isn’t exactly an influencer yet, but she is trying to be. She creates vlogs about living in our city, a day in her life, and her styling career. Her content is good, credit where it's due, but I don’t want to be dragged into it. Sometimes she films me while dining, or just accompanying her. Later, I appear on her feed later, and it pops up like a jumpscare: I’ll have bare-faced, an awkward face or photographed while eating. It’s uncomfortable.

Marielle also expects me to film her at inconvenient times. Often I’ll be talking to another person, or we're simply spending time in the street. I feel like our bond has transformed into me being her free crew. She could easily employ someone if she wanted professional shots. Upon mentioning my discomfort about the situation, she brushed it off. She’s taken me to several industry functions, which were appreciated, but that doesn’t make up for all the time and effort I invest assisting her create material.

I appreciate that she has supported me with my career in design, but I resist our connection to become just a ledger of exchanges. I don't believe she's insincere or inauthentic, but at times it seems that if the camera is out, we will begin acting in a way that makes us look good for her vlog.

She will say, “Alright, smile for the camera!” and film me smiling with another. It feels forced. I need her to recognize that our decade-long friendship still has limits. I love spending time with her, but I also desire to enjoy it without being recorded, altered, or shared for an viewers. I’m not a accessory for her online persona.

The Defence: The Content Creator's View

I want Beth to see that the creations we make together can get us a foot in the door.

I am passionate about creating videos. It’s not just a hobby; it’s part of who I am. Creating videos and documenting experiences online allows me to show my personality and connect with people in novel forms.

I wouldn't label myself as a professional creator yet, but it’s smart to make money from your passions. I admire people on social platforms who pull off that aesthetic of casual, DIY film-making.

Creating content is my version of engaging with life: observing the details, posting them with an viewership that values the craft behind it. It's never my aim to make Beth uncomfortable. Bringing her to professional gatherings was my way of offering access, giving her a opportunity to experience exclusive moments that could help her professional path too. That’s not leverage, it’s just being realistic.

I would take her to such functions even if she refused to assist me, but I desire her to see what the content we make together can get us: a foot in the door. I know not all people likes being filmed, but often spontaneity is what makes content genuine. Appearing on video from time to time is part and parcel of being my friend. I would delete anything she asked, but she has never asked yet.

I don’t expect anyone to be my private videographer, but companions support one another in small ways. My assumption was recording a clip here or there would be enjoyable for her. Innovation thrives in partnership, and having my friend around makes endeavors lively and enjoyable. I don't compel her to take part in anything, and I’d never deliberately embarrass her. But creating content jointly sometimes is part of how I record our time together.

I value Beth’s friendship profoundly and don’t want making videos to drive a wedge between us. I am ready to find middle ground: like requesting permission before recording, and avoiding angles that might make her self-conscious.

This is not about control, it's regarding expressing my perspective while still considering hers. Obviously making content is not a substitute for real connection: it's merely part of how I experience life and I desire her to be included in a way that’s enjoyable for both of us.

The Jury: Reader Opinions

Is it right for her to stop recording herself and her friend when they are socializing?

There’s nothing more excruciating than having a companion point a camera at you. I get that it's her job, but I wouldn't ask friends come to my workplace. Perhaps she can find influencer friends to create content with. With the uncertain future of AI, human connections are the only thing we have – cherish them!
Liberty, 25

When pursuing something professionally, you can’t ask your friends for assistance every time, even if they have done it before. If Marielle loves creating, that doesn't imply everyone around her is willing material. She needs to respect her friend's personal space.
Ankit, 26

Marielle might love making content and showing off her life online, but it isn't for everybody. It was kind she has assisted Beth’s career, but she needs to hear what Beth wants.
Emma, 27

It sounds like you care about each other, so cling to that and ensure it’s the priority in your friendship. Foster some authentic memories, where true emotions are preserved, not digital scrapbooks. Even celebrities who seem to share their worlds actually have more secrecy than it seems.
Sarah, 53

She seems to be not fully engaged nor authentic when she’s with Beth – she's on the job. Both seem confused as to where the line is. The solution is not found in trying to change one another, but in each establishing clear boundaries around what is comfortable to them and determining if there is an acceptable middle ground.
Barbara, 71

Your Turn to Be the Judge

Consider this question: is Marielle exploiting their friendship?

Catherine Turner
Catherine Turner

Elena Verhoeven is a tech enthusiast and digital strategist with over a decade of experience in emerging technologies and online innovation.