Users will soon have a new feature that allows them to cut down on the volume of AI-made content appearing in their feeds. This move comes as the company announced that it presently contains more than 1 thousand million AI videos.
Trial and Implementation
This change is being tested over the next few weeks before a global launch. This development comes amid a rise in content created by AI, fueled by new content generation software.
AI Proliferation Online
It has been noted that nearly a tenth of the quickest rising content creators on a competing service primarily display content made by AI. A significant portion of this material is considered low-quality AI content, a label for poor-quality, mass-produced content that is frequently nonsensical or bizarre.
Our research shows that many people appreciate content produced via AI tools, ranging from digital art to educational videos, and we intend to give people the ability to increase or decrease of that, depending on their own preferences,” said a company executive.
Volume and Proportions
The platform disclosed that there are currently 1.3 billion videos on its app labeled as artificially created. In total, in excess of 100 mn videos are uploaded to the app daily, making AI-generated material a minor percentage of its overall inventory.
User Control Features
Members will be capable of decrease or raise the amount of AI content they see by using the topic control feature in the app and selecting the AI content topic. Further subjects that can already be controlled under the setting include current affairs, fashion, cosmetics, and movement.
Platform Guidelines
The platform’s rules oblige users to label convincing AI-made content, and it forbids dangerous fake videos of well-known individuals or crisis events. Any realistic artificial content that is unmarked can be removed under its user guidelines.
Furthermore, the platform will from now on attach an artificially created watermark to content made using its proprietary AI systems, or detected by an industry-wide initiative for identifying content made by AI. This step is aimed to help prevent users from trying to evade the tagging system.
Educational Initiatives
The platform is also establishing a two million dollar awareness program for professionals and institutions to develop informative material about using AI responsibly. This project will support non-profit groups specializing in teaching coding and technology.
Moderation Strategy
TikTok has justified its safety measures, following controversy over proposals to cut jobs for hundreds of review team members in Britain. The company is expected to reduce a significant number of roles in its content moderation division in London, with worker representatives and internet security professionals raising concerns that humans are being replaced by automated systems.
A senior executive clarified that staff-based oversight would still have a role, but automated tools can protect employees by filtering out the most graphic content ahead of it is viewed by staff. TikTok announced a 76% decrease in shocking and graphic content handled by content reviewers over the previous year due to reliance on its machine learning processes.
It is vital to combine people and machines to ensure user safety,” she said. “We’ll have people as part of that process, but we additionally believe it’s extremely critical to minimize viewing of dangerous material as swiftly, which is why a extensive automated help is proving valuable work at speed.”
